For years, I focused carefully on improving my products without paying much attention to the amount of business I was reeling in. Unfortunately, after about ten years of work, I could tell that things were slowing down dramatically. I started focusing more seriously on doing a little marketing, starting with improving the signs in front of my business. It was amazing to see how much of a difference a few well-placed signs made, and before we knew it, we were having a great time with all of our new customers. Check out this blog for great information on improving your storefront signs.
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