Custom-made signs naturally stand out from their surroundings. Whether you're trying to advertise your brand or provide specific information, custom signs can help. You might not be sure about investing in custom signs, though. If you're wondering why you should customize your signage, here are several reasons.
You want your brand to stand out from everything around it. If you run a business, custom signs can make a statement about its identity. Many cities and organizations also use custom signs to uniquely identify their brands.
Think of the most instantly recognizable brands on earth. The McDonald's arches, for example, are recognizable virtually everywhere on the planet. Signs with high brand recognition simplify the decision-making process for consumers. If someone wants fast food, they're going to follow the sign of the brand they know and trust.
Many signs instruct people to follow specific paths. Amusement parks, for example, often have wayfinding signs that use their distinct brands, lettering, and mascots. Once more, the simplicity of brand recognition from the signage makes it easier for people to spot the signs in the surrounding landscaping. When someone has driven 100 miles in a van full of kids during the summer, getting to the park sooner is precious.
You also can use wayfinding measures indoors. Custom signs can help people distinguish the importance of the directional information versus other less important stuff. You can use a consistent style so people will follow the signs as they get closer to their destination. Especially in big structures like hospitals, stadiums, and parking garages, custom signs can make a major difference.
Sometimes you need custom signage because local rules make it impossible to use standard signs. Many cities have limits on how big signs can be, especially in visually congested or historically important areas. There could be similar limits on styles, functions, and colors. You may need custom-made signs simply to comply with local regulations. Make sure to discuss the sign rules with a code compliance officer before you place your order.
Custom signs also serve as quality signals. When someone sees an "Open" sign with custom work and branding, they know the business took the time to care. People subconsciously look for these little tells as they compare one business with another. A business that makes the investment in quality for something small like a sign is telling the public that it'll put the same effort into other details.
Contact a local custom sign company, such as Expert Signs, to learn more.