If you're looking for different ways to use signage in your store, then why not add some floor graphics signs? These signs have some useful benefits. What are they?
Maximize Available Signage Space
If you already have signs inside your store, then you might not have much available space to add more. While you want to get your messages across, you don't want your signage to be so cluttered that it doesn't make the right impact on your customers.
At the moment, your floor space is likely unused. This is an often under-utilized resource. You can easily add one or more signs to this space without needing to find room on walls or ceilings.
Create Versatile Campaigns
You can use floor graphics to create a whole new informational or marketing program in your store. For example, the floor is an ideal location for wayfinding signage. You can put graphics down to guide your customers around your store and to tell them where to find the products they want to buy.
Or, you can use floor graphics to advertise special deals or promotions. For example, if you have a store discount program, then you can alert customers to it as they shop.
Floor graphics can also be permanent or temporary. These signs are cost-effective and quick to manufacture. So, with a little planning, you can change the signs you put on your floors to meet your advertising or marketing needs at any given time.
Tap Into Viewing Habits
Don't assume that people won't see floor graphics. They really catch the eye. People can see these signs from a distance and close-up.
Plus, people often spend some of the time they walk around stores looking down at their phones. They are already looking at your floor, so why not use the space?
Make Your Floors Safer
Your floors can sometimes become a safety hazard. If their surface starts to wear down, or you have a spill, then people might slip and injure themselves. If this happens, then you could end up on the wrong side of a lawsuit.
Floor graphic materials often have anti-slip properties. These signs need to be robust to cope with people walking on them. They are often rugged and have a better grip than regular floor surfaces. So, they could help keep your floors safer as well as boosting your signage coverage.
To find out more about the benefits of using floor graphics in your store, contact a sign manufacturer.