If you operate a berry farm, your business is seasonal. It's thus very important to stay busy during the months that you're selling berries, and you can do this by having an engaging sign outside of your business. The nature of your business is fun, so it's ideal to design a custom sign that looks fun, too. You want it to catch peoples' eyes as they drive past — and hopefully appeal to children, too, who might urge their parents to make a detour to pick some berries. Here are some effective ideas that you can consider when working with a sign company to develop a sign for your berry farm.
Choose The Right Shape
The nature of your business gives you a unique ability to use a fun shape for your sign to make it easily identifiable. Many businesses use rectangular, square, and oval signs, so a custom shape will definitely stand out in the area, even if several other business's signs are present. The logical choice is to choose a sign in the shape of one of the berries that you sell. Strawberries have a uniquely recognizable shape, but blueberries and raspberries also have shapes that should catch the eyes of those who are passing your business.
Consider Personifying It
If you really want your berry farm sign to catch the eyes of children, personifying it is a winning idea. For example, if you're choosing a sign in the shape of a berry, have some fun by adding eyes, a mouth, and perhaps even some arms to it. Few children will be able to avoid commenting when they see a giant berry that has facial features, and the delight that they show from your sign may prompt their parents to visit your berry farm.
Add A Slogan
The right wording is always integral when you're producing a custom sign for your business. As such, you'll want to be sure that your berry farm sign has the name of your farm, your website and phone number, your hours of operation, and a list of the crops that you have for sale. You should also specify whether you sell picked berries or invite customers to pick their own, or both. Additionally, a slogan can improve the impact of your sign. Something that is fun and aimed at children can be enticing, thus helping to drive many customers through your front gate.