4 Ways Awnings Can Work For Your Main St. Shop

For years, I focused carefully on improving my products without paying much attention to the amount of business I was reeling in. Unfortunately, after about ten years of work, I could tell that things were slowing down dramatically. I started focusing more seriously on doing a little marketing, starting with improving the signs in front of my business. It was amazing to see how much of a difference a few well-placed signs made, and before we knew it, we were having a great time with all of our new customers. Check out this blog for great information on improving your storefront signs.

4 Ways Awnings Can Work For Your Main St. Shop

5 September 2018
 Categories: , Blog


Awnings are either metal or cloth, but either way, they work well for both businesses and homes. If you are considering awnings on the front of your new store down along Main Street, you would be making a very smart investment. Just to show you how smart, here are four ways awnings can really work for your Main Street shop.

1. Keeping the Sun Out 

If the Main Street in your town runs north-south, and the front of your shop faces east or west, then your shop gets a lot of sun at some point in the day. Sun shining through shop windows tends to create a lot of glare, make your shop really hot, decrease the efficiency of your air conditioning, and sadly, bleach many products that sit too close to store windows. When you purchase and install awnings over these windows, your shop is cooler, your products keep their colors, there is less glare, and your air conditioning (when in use) does not have to work as hard or cost as much to use.

2. Providing Protection for Shoppers

It should come as no surprise that shoppers who are suddenly caught in the rain will head right for the nearest cover, which is an awning or other safe, overhead protection. Once shoppers are under your awnings, they wait. While they wait for the rain to let up, they look in your shop windows. If something catches their eyes, they come in. They may also enter your shop to get out of the rain. Either way, your awnings and the bad weather may help you make a sale or two. (That is a pretty good reason right there to install awnings.)

3. Dressing up the Window Fronts

Awnings can definitely dress up window fronts. You can even have them custom-made. Furthermore, most of the shops on most Main Streets almost always have awnings, so your awnings would also provide visual continuity up and down the street.

4. Advertising

Advertising on your shop windows can get expensive. It also occludes the view of products or services inside your shop, making it slightly less inviting. You can easily resolve this quandary by placing your shop's name and other pertinent info on the awnings. Commercial awnings can be imprinted with colors, designs, graphics, numbers, and lettering. The awning companies that make your awnings will do a design mock-up for your approval before the awnings are made and imprinted.

For more information, contact a company like Aubrey Sign Co.

About Me
Improving Storefront Signs

For years, I focused carefully on improving my products without paying much attention to the amount of business I was reeling in. Unfortunately, after about ten years of work, I could tell that things were slowing down dramatically. I started focusing more seriously on doing a little marketing, starting with improving the signs in front of my business. It was amazing to see how much of a difference a few well-placed signs made, and before we knew it, we were having a great time with all of our new customers. Check out this blog for great information on improving your storefront signs.

Search
Archive