As a new business owner you have likely heard of the importance of branding. One effective way to do this is to develop a logo for your business. If you use it consistently on your signs, vehicles, letterhead, business cards, and other advertising, you can create strong brand recognition for your business. When it comes to logos, though, not every design is a good one. The following are some mistakes you will want to avoid.
#1: Overly detailed design work
A quality logo design is recognizable in a variety of sizes, including the very small size necessary on business cards and stationary. You should also be able to recognize the logo whether it is printed in full color or in black and white, since your advertising options may sometimes limit color options. For this reason, avoid a highly detailed design or one that depends upon specific colors to be recognizable. Simple designs that evoke your business name or business type are preferable. For example, instead of a detailed drawing of a plumber using plunger, work just a simple line drawing of a plumber into your business name, perhaps by replacing an I or and L with the plunger icon.
#2: Similar to other well known logos
Piggybacking on the success of other brands will backfire in the long run because you won't be able to fully build up your own brand's reputation. Plus, any negative connotations that could someday affect the national brand that you are mimicking can also affect your business. For this reason, you want to make sure your logo can stand on its own uniqueness. If you have a coffee company, avoid any log that utilizes a green circle since this is generally associated with a major international coffee chain. You can still have a circular logo, if you like, but you will want to make sure the colors, additional artwork, and fonts are very different and can stand on their own without being mistaken for the national brand.
#3: Ignoring the font
Font matters when it comes to your logo. First and foremost, avoid using any fonts that are considered dated, like Comic Sans, or any fonts that are part of a current trend that will one day pass, such as those being used for the latest blockbuster movie franchise. Second, choose a font that complements or even becomes part of your logo. A custom font can evoke the idea of your business. For example, a skilled designer can create a font that brings to mind a ballet dancer when it is used to write out your dance studio name.
For more help, contact a logo design service, such as Premier Signs Inc., in your area.