Whether you're looking to brand your business, want to promote a product or service, or need to establish a presence within your community, vibrant new signs should help you get the results you're looking for. Here are a few important features should have that will optimize those results:
A QR Code
Including a visible QR code on your new business signs will give passersby a convenient opportunity to visit your website or virtual product page and learn more about what your company has to offer. QR codes can be scanned by current and potential customers' smartphones and then be directed exactly to the information you want them to have.
You can put a unique QR code on each of your signs that correspond to the text they feature. A basic sign that introduces your business and hangs on your storefront should include a QR code that directs people to your main website page. Signs that promote specific services or products you want to sell more of should include QR codes that direct people to special sales website pages or customer review pages.
A Unique Logo
One of the most important features all of your new business signs should have is a logo that's unique to your business. A logo will help you build brand recognition and set you apart from your competition. Your logo should be simple yet memorable, and timeless. Passersby should be able to instantly recognize your business upon seeing your logo.
And because your logo should be used across all aspects of your business (such as your website, letterheads, and marketing materials), it needs to be designed in a way that it looks great no matter what size materials it is put on.
A Custom Call-to-Action
It's also essential that your new business signs include a custom call-to-action that encourages them to come into your store, to visit your website, or even to call you for more information about your products and services. Avoid well known call-to-action such as "come in" or "call us" as they can easily be ignored by people who already too familiar with them.
Instead, create your own custom calls-to-action that isn't used elsewhere so it captures peoples' attention and more effectively drives them to follow through on the actions. You can utilize specific product names or words from your taglines and slogans to craft each call-to-action.
With these features included on your new business signs, you should be able to quickly reach the goals you've set out to accomplish. Work with professionals at companies like Sign Services Inc to achieve the best results.