When it comes to designing your banner, you want to make sure you get your message across quickly. You have to make sure that your potential customers will actually look at it and take in the information. If your banner is designed poorly, people are either not going to look at it at all, or just look at part of it and move on. Your fonts and wording are extremely important if you want your banner to stand out. Here are a few tips on designing your banner so that it gets more than just a passing glance.
Don't say too much:
While there's probably plenty of things about your business that you want to shout out to customers, not all of them should go on your banner. If you put too much wording on the banner, chances are that people will not read it all, especially if they're in a rush. Too much wording also makes banners difficult and frustrating to read. Instead, choose the most important information you want to convey to your customers and leave the rest for other signage or promotions.
Your banner headline is not necessarily your business name:
Your banner headline is the largest, most attention-getting font. Many companies put their name as the headline, but that's not necessarily the best thing to do unless your name is very well-known. The problem is that it, alone, doesn't tell a lot about your company. Instead, tell people what you do in your headline and give them a reason to read more or step inside your doors. You can still put your business name elsewhere on your banner or other sign, but the headline should say the most important thing about your company.
Choose font styles carefully:
You want your fonts to create a feel for your business, but stand out at the same time. For example, fonts that are soft and flowing may be appropriate for a welcoming place like a restaurant. Large, "puffy" colorful fonts may be ideal for something related to children like a daycare or toy store, but you wouldn't want to use it for a funeral home or law office. Like the words you put on your sign, the fonts should immediately convey what your business is about.
How you word your banner and what fonts you use is important to attracting people's attention and getting them interested in using your business. It's important that you create one that is unique for your business. After you design your banner, talk to a company, such as Signs BY Tomorrow, that specializes in sign creation so that it is durable, looks professional and complements your business.