As a busy real estate agent, you may be too busy showing houses and going over closing paperwork to dedicate as much time as you would like to marketing efforts. Unfortunately, without an effective marketing strategy, it's hard to keep your pipeline of new real estate leads and clients as robust as it could be. Luckily, there are a few things you can do that will give your marketing a serious boost without much of a time commitment. Here are three easy ways to improve your real estate marketing:
Try Lighted Real Estate Signs
Real estate signs are a low maintenance and effective way to snag the interest of prospective customers who happen to be driving or walking by one of the homes you have for sale. Until now, a major limitation of real estate signs was that they were only noticeable during the daytime hours.
Lighted real estate signs, on the other hand, are illuminated so that your marketing efforts can work around the clock. Lighted signs contain an internal sensor that tells them to turn on once it's dark out. Some are even solar powered so you don't have to worry about changing batteries.
Hire a Blogger
Blogging can be a very effective form of inbound marketing, attracting a wide swath of potential home buyers and sellers who will engage with your content and think of you when it's time to buy or sell a home. Writing compelling, well-written web content is time-consuming, however, and is therefore a marketing task that makes sense to outsource. Depending on your budget, you may want to sign up for a content service, hire a local freelancer, or hire a college student as a blogging intern.
Upgrade Your Business Cards
Business cards are a cheap and easy way to market yourself anytime you happen to meet someone new at a networking event, or even while striking up a conversation on an airplane or at your favorite coffee shop. Updating old, dated-looking, or inaccurate business cards only takes a few minutes online and will make it more likely that you proudly hand out your business cards to prospects and connections from now on.
A great business card includes a clean design with an easy to read font, your logo featured prominently, and your contact information and social media handles.
By incorporating these ideas into your real estate marketing efforts, you will soon see improved results without the need to spend a ton of extra time.